It's becoming more and more common for businesses of all sizes to have a blog. There are quite a few people out there who only have blogs instead of the traditional website and are finding great success with it.
Blogs are becoming more an more of a business staple when it comes to keeping your customers updated on the latest and greatest, reaching new customers, and giving you, the business owner, new tools to expand your marketing and social media reach.
Here are a few reasons why you should consider adding a blog to your business.
#1 Keep Your Audience Updated
Yes, you have a website where all of your current offerings and services are, but a blog is a great way for your brand personality to show. It can be more about who you are, than more about what you do.
Your customers want to know what is new and exciting with your company and a blog provides an outlet that allows you to give more information in an easy to understand and relatable format. It is a way to share timely updates, new and exciting content, and most of all, it’s just one more to speak directly to your customers.
#2 Better Social Media Exposure
It can be difficult, especially for smaller companies, to always be putting out new content on their various social media platforms, but blogging gives you an immediate shareable link that you can send out and highlight.
Beyond making it that much easier for yourself to generate social media content, when you create a blog, you’re creating content that your audience and new viewers can easily share across all platforms.
#3 Make Yourself an Expert
Whatever your business is, blogging is an easy way for you to talk about the latest trends and advancements in your industry.
You could post everything from what you learned at a recent conference, your own tips and tricks, or even some ‘How-To’ videos and articles. Sharing your expert knowledge with your audience will help persuade your customers that you are the best option out there.
#4 Get to Know Your Audience
Blogging allows for an open forum where your readers can make comments that you can go read, take in, and make improvements or gather ideas about what your customers want to see next.
It will also reveal what kind of content is relevant to your audience. By viewing the number of visits per post, you can refocus your efforts into what is at the top of their list right now.
#5 Google Loves Blogs
When Google views your site pages, it is constantly looking for new content. After it’s reviewed, Google then ranks it and places it into their search results based on the content’s description. However, Google will not go back to your site, unless it can see new content. That’s where blogging comes in. The more exciting and new content you have, which could be text, graphics, or links, the more times Google will review your site and rank it to a more specific level.