One of the most enjoyable parts about being a freelance blogger is the opportunity to learn so much about so many different topics. I have gone down many a rabbit hole simply because I found the topic interesting and my curiosity had been piqued. Working on topics from every end of the spectrum gives me not only the chance to learn about those topics, but it also exposes me to different writing styles and blogging techniques.
When you hire a freelancer, you’re also hiring their experience and knowledge. You’re hiring someone that knows how to do research, who knows which questions to ask, and who knows what it takes to get the best information out there. When you’re not sure about what to blog about or not sure if people will find it interesting, we are there to give ideas, redesign, and generate the content you need and want to grow your business.
I have clients that will give me a list of topics and want me to only write the post, and then I have some that give me total freedom about what and how to post. There is no wrong way to do it as long as you’ve partnered with a freelancer you trust and have a proven record of successful content turned growth.
When it comes down to it, blogging is all about producing content that keeps your readers coming back and raising your ranking on search engines, which equals new customers and more growth. A good freelancer knows how to do just that.
Freelancers are unique in that they have been exposed to so many different people and industries, which means they carry with them lessons only they could have learned. Some people prefer not to hire freelancers because they ‘jump around’, but it’s partly due to that movement from job to job that makes them so valuable. It’s a completely different mindset between a corporate employee and a freelancer, and it’s a mindset you would greatly benefit from.
